'If we needed to provide a timely reason for writing about Persephone Books,' wrote Slow Guides, ' we might mention their penchant for filling the tiny shop on Lamb's Conduit Street with seasonal flowers, meaning the whole place smells of bluebells and tulips at the moment... Retaining the spirit of 20th century Bloomsbury, Persephone is a place where forgotten classics are revived and reprinted in delicate grey jackets, a uniform that's come to guarantee unexpected and exceptional words within. Novels and short stories share the airy shelves with non-fiction essays and diaries, mostly written by and about women. This is not a traditional bookshop;you won't find the latest bestsellers or the brash sales material that tends to accompany them. Nor will you find the literary snobbishness of some specialist shops. What you will find are intelligent, aching, funny, beautifully written books.'