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We chose the name Persephone because it has a timeless quality; sounds beautiful; is very obviously feminine; and symbolises new beginnings (and fertility) as well as female creativity.
We did not at first realise that Persephone also symbolises many other aspects of women’s lives, for example, less cheerfully, she represents married hell (being raped and imprisoned by her uncle Hades).
But mainly she is an image of women’s creativity, and that is why our logo, based on a painting on a Greek amphora, shows a woman who is not only reading (the scroll) but also symbolises domesticity (the goose). She is not the goddess herself, but we preferred her to all other extant images of Persephone as well as to her own symbols – a daffodil, a lily, a pomegranate and a bat.